In Brazil, only a handful of executives are influential as the president of large institutions such as Bradesco. This is because such professionals have to undergo through rigorous credit operations and undertake some of the largest financial projects in the country. The opinions brought forth by such executives are headlined in different magazines and newspapers.
Recently, Luiz Carlos Trabuco Cappi was appointed to serve as the president of the second largest bank in Brazil. The executive will replace Marcio Cypriano, who is leaving the command considering that Bradesco has a clause that does not allow presidents who are above 65 years. Notably, Cypriano shall be exiting from the scene having enhanced the growth of the company. He is credited for multiplying the market value of Bradesco from $ 5 billion to $ 30 billion.
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In the 65-year history of the company, Luiz Carlos Trabuco Cappi will be the fourth president of Bradesco. The others were the founder of the company, Amardor Aguiar, the present chairperson of the board, Lazaro Brandao, and Cypriano. Luiz Carlos Trabuco Cappi was promoted to serve as the Bradesco’s vice president when he was aged 47. Under his visionary leadership, the company’s market share increased from 23 percent to 25 percent of the entire premiums. In addition, Luiz Carlos Trabuco Cappi enhanced the bank’s profits from 26 percent to 35 percent.
Luiz Carlos Trabuco Cappi was born in Marilia. The alumnus of the University of Sao Paulo shares similar traits with his predecessor. The graduate of philosophy uses measured words, wears discreet suits and averts flaunting his wealth. Market reports indicate that his compensation package, including bonuses and wages, would amount to $ 1 million per month. Luiz posits that the main goal of Bradesco is to offer the best products and services in the various municipalities that they serve. Recently, with the approval of Brandao, Trabuco acquired HSBC’s Brazilian branch for $ 5.2 billion. This way, the company will be able to enhance its leadership position in the private segment sector. Trabuco arrives at work around 7 am and works until 6 pm. In addition, Luiz Carlos Trabuco Cappi engages in business dinners. The executive is paying much attention in the recruitment of talented professionals in the market.